The University of Connecticut Digital Media Center is dedicated to establishing, advancing and promoting trans-disciplinary programs of applied and pure research in the field of digital media. The Center brings together a diverse collection of faculty, students, and digital industry leaders to form a collaborative environment fostering exploration and discovery in the digital media space. The Center was seeking a revamped identity and introductory logo. What was developed encompasses what the Center embodies and ultimately does. The three sections, wireframing, development, and finished product are apparent as is the idea that each is necessary to form a fundamentally sound finshed product. The bold, compact mark will be used on all brand collateral.